What Sales Reports should provide
Sales Reports should turn governed leads, quotations, orders, deliveries, invoices, credit notes, returns and receipts into repeatable evidence for pipeline, order, delivery, revenue, margin, return and collection visibility. Every result needs a defined business question, calculation or report rule, unit, period, filter, source and accountable reviewer.
Review percentages with absolute values and exceptions. A result that cannot be traced to its source record should remain provisional until the data and definition are reconciled.